Media Relations & Press Placements
Build relationships with Singapore and regional journalists and editors to secure earned coverage that puts your brand in front of the right audiences.
Digital PR · GEO · AI Visibility
Master Digital PR
Earn authoritative media mentions, quality backlinks, and trusted brand citations — so ChatGPT, Google Gemini, Perplexity, Claude, and Google AI Overviews recommend you first.
A Singapore-focused Digital PR service for SMEs, retail and consumer brands, B2B firms, and growth-focused owners who want visibility where AI answers are written.
Trusted by Singapore brands across F&B, retail, professional services, SaaS, and more.
What is Digital PR?
Earned coverage that powers AI recommendations
Digital PR is the practice of securing press coverage, quality backlinks, and brand mentions from credible online publishers — without buying ads. For Generative Engine Optimization (GEO), it is a critical signal: ChatGPT, Google Gemini, Perplexity, Claude, and Google AI Overviews rely on trusted web sources to form answers. Strong digital PR increases the chance your brand is cited, quoted, and recommended when buyers ask questions.
ChatGPT
Google Gemini
Perplexity
Claude
Google AI Overviews
Data-Driven Press Releases
Create newsworthy, research-backed stories and reports that publishers want to cover — and that AI engines treat as authoritative source material.
High-Authority Link Building
Earn backlinks from reputable domains that strengthen both traditional SEO and the citation signals AI platforms use to choose which brands to mention.
Executive Thought Leadership
Position Thomas Thong and client spokespeople as quoted experts in industry publications, building authority that follows your brand into AI-generated answers.
Influencer & Publisher Outreach
Connect with relevant creators, bloggers, and niche publishers for authentic mentions that drive referral traffic and reinforce AI citation signals.
Reputation & Issues Management
Monitor brand sentiment and respond strategically to protect credibility, so the story AI engines tell about your business stays accurate and positive.
How It Works
Thomas's Digital PR Process
A four-step workflow designed to turn brand expertise into earned coverage and AI citations — with clear milestones and measurable outcomes at every stage.
Discovery & Story Mining
Audit your current brand presence, identify newsworthy angles, and map target media and audiences. We look for the data points, customer wins, and expert insights that publishers and AI engines both value.
Narrative & Asset Development
Craft press releases, commentary, data stories, and media kits aligned to your GEO goals. Every asset is written for journalists first — and structured so AI can easily understand and cite it.
Outreach & Placement
Pitch to journalists, publishers, and influencers with personalised angles. We secure coverage and backlinks that build authority, drive referral traffic, and feed AI citation models.
Measurement & AI Citation Tracking
Report on placements, domain authority, referral traffic, and brand mention frequency inside AI engines. We translate activity into business outcomes: citations, authority, and qualified leads.
Integrated Approach
Why Digital PR powers GEO, AEO, SEO & Content Strategy
Digital PR does not work in a silo. It amplifies every other visibility discipline. Better content earns better answers. Better answers earn better press coverage. Better press coverage earns more AI citations. The result is compounding visibility.
Outcomes & ROI
- Earned media mentions in reputable Singapore and regional publications.
- Stronger backlink profile and domain authority over time.
- Increased brand trust and qualified referral traffic.
- More frequent citations inside AI-generated answers.
Long-Term Impact
- Improved ranking stability across traditional search.
- Higher-quality leads who already trust your brand.
- Defensible authority that outlasts ad campaigns.
- Clear reporting tied to placements, traffic, and AI mentions.
Who This Is For
Built for Singapore growth brands
Singapore SMEs
Punch above your weight in visibility without an enterprise budget.
Retail & Consumer Brands
Launch products, enter new markets, and stay top-of-mind where shoppers research.
B2B & Professional Services
Be seen as the thought leader when prospects compare providers.
Growth-Focused Owners
Build a measurable PR engine, not vanity coverage.
Proof
Recent wins by client type
Every engagement is measured against placements, authority, and AI citation signals. Real case studies and named clients are added once approved.
Media placements + branded search lift
Secured thought-leadership commentary in regional business titles, resulting in stronger domain authority and a measurable increase in branded search impressions.
Product launch coverage
Earned launch features across lifestyle and commerce publishers, driving referral traffic and building the brand-mention footprint AI engines now reference.
Backlink profile growth
A data-led press release campaign attracted links from high-authority industry sites, improving both traditional SEO and AI citation visibility.
Pricing Teaser
Digital PR retainers are tailored to your goals, industry, and publication targets. Start with a free consultation to scope the right retainer, cadence, and KPIs for your brand.
FAQ
Common questions about Digital PR & GEO
What is the difference between Digital PR and traditional PR?
Traditional PR often focuses on print, broadcast, and general brand awareness. Digital PR is built for online publishers, with outcomes tied to backlinks, brand mentions, referral traffic, and the citation signals that AI search engines use to form answers.
How does Digital PR help with ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews visibility?
Generative AI platforms rely on trusted web sources. Digital PR earns coverage and mentions on those sources, increasing the chance your brand is cited, quoted, and recommended when users ask questions related to your industry.
How long does it take to see media placements?
Some reactive commentary and quick-win pitches can land within days, while larger data-led campaigns typically take 4–12 weeks to secure placements. We set clear milestones and report progress monthly.
Is Digital PR suitable for small Singapore businesses?
Yes. A focused Digital PR programme can help Singapore SMEs punch above their weight by targeting niche publishers, local media, and industry-specific outlets that are highly relevant to your audience.
How do you measure success?
We track earned placements, domain authority of linking sites, referral traffic, branded search trends, and brand mention frequency inside AI-generated answers. Every report ties activity back to visibility and lead-quality outcomes.
Can Digital PR work alongside my existing SEO or content team?
Absolutely. Digital PR is designed to integrate with SEO, content strategy, AEO, and GEO. Better content earns better coverage; better coverage earns stronger authority and more AI citations.
Start Here
Ready to Become the Brand AI Recommends?
Book a free Digital PR and GEO consultation with Thomas Thong. We'll review your current visibility, identify quick-win media angles, and scope a programme that fits your goals.
